Over the last week, I’ve had the misfortune of writing website after website. While some have been mucking about in Bintan on the pretext of a company retreat and a certain quality analyst has been spending “defect” free days lazing about in his industrial building, I have been churning out the most boring stuff the virtual community has ever seen.

I have no interest in writing promotional websites especially when the product/event is essentially the same, just that the countries are different. There’s no sense of achievement hence not many braincells willingly get drawn into combat. Most remain intent on sending and receiving hunger signals or thinking about sex or wondering why all they think about is food and sex.

(And, as if to say “There you go, son. Here’s a little variety for ya”, I have just been tasked to write an invitation eDM.)

But it hasn’t been all bad. I actually had the chance to work on a campaign, even though the product was kinda boring. For once, some copy-driven ads made it to the frontline, where they’ll no doubt be shot down by the client. It’s a step forward though. They usually get shot by me first.