Friday, July 09, 2004

“With the widest selection of blah blah blah, XXX will let you do just that.”

This was part of the opening paragraph I wrote for some product in a consumer brochure. And the client’s comments?

“It sounds like Nike right? You know, Just Do It?”

This is when you know you’re dealing with scatterbrains. Not that I didn’t have fair warning from previous skirmishes. But still, one can never really be fully prepared for clients like this.

0 Comments:

Post a Comment

<< Home