== Writers, take note ==

Joel, you reminded me of something.

I was just thinking to myself, IF I NEVER SEE ANOTHER HEADLINE/TAGLINE WHERE THEY USE THE ABBREVIATED FORM OF "INFORMATION TECHNOLOGY' OR "IT" TO PUN THE ACTUAL WORD "IT", I WOULD JUMP FOR ZIPPEDY-DO-DA JOY. Singaporean companies of the IT ilk somehow hav this irresistable urge to make sure that when they do talk about themselves, they have to do IT something like this.


This is just one, but trust me, I've seen more spanning the headlines in prime news both over paper and TV media. See: "Making IT happen" tagline for NCS.

Ugh....