For award-winning copy, press 1. For not-so-good-but-I’ll-take-it-anyway copy, press 2. For asswipe copy, press anything else.

Staring at a visual of a bloody leg in a cast for 2 hours has produced a sum total of nothing. No lines. Zero. Not one.

That’s the thing about being a copywriter in this agency. I don’t know whether to feel thankful for the job or just downright pissed off sometimes. I don’t get proper briefs for one. Most of the time they’re verbal and when they finally do come in hardcopy, they’re inevitably hopelessly vague leaving us, creatives, to flounder around in the mud and crack our skulls on hidden rocks. What’s worse is when someone or other gets some stroke of inspiration. For example, “I think it’s a good idea if you could come up with award-winning lines for these visuals”. (Proceeds to get ridiculously excited over some stinking visuals, one of which is said leg in cast, splattering the left side of my body with spit in the process) No brief, no nothing! Just an order for award-winning lines. Gah…